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Named after the mythical Norse god of warriors and deity among all athletes, the TYR brand embodies the competitive spirit of sports and is a symbol of courage and victory. Read the story »
Cycling gloves are often ignored by triathletes, since few are ever going to take the time to put them on after the swim on most races shorter than 5 hours. However, for training and long races, cycling gloves can be very beneficial, as they help absorb road shock and decrease fatigue in the hands and arms, and provide the rider a better grip on the bars. Gloves are also quite protective against the sun and the occasional crash, where the hands are usually the first part of the body to hit the pavement. Read the story »
Apparel from Zorrel is designed to look and feel great, whether it's worn biking down a mountain trail, rafting through whitewater, playing a round of golf or simply shopping for groceries. Our garments are stylish enough to wear to a business meeting or an evening out on the town. You will always look your best. That's why we call it performance wear for anywhere. Read the story »
Ironman Triathlon. The evolution of lightweight, efficiency and speed. Read the story »
After a hard day of training it's now easy to enjoy a post-workout sauna in the comfort of your own home thanks to the Paradigm CarbonPro Ironman Sauna, available at Costco. Read the story »
Michelin subjects its tires to real-world testing in competition. Racing remains the best laboratory for testing technological innovations in extreme conditions, and winning provides a powerful incentive for progress. Read the story »
Ironman hydration packs, bottles and reflective vests. Read the story »
One of the most distinctive features of the Ironman Cycling Helmets is the Reflectek reflective protection the helmets offer. Read the story »

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