Powerbar
PowerBar is the official nutrition partner for Ironman
Published Wednesday, May 14, 2008
PowerBar supports the "4th Pillar" of Ironman - Nutrition, in addition to Swim, Bike, and Run. Since Ironman events require the ultimate in endurance nutrition, IronmanPower.com is the online destination for all level of Ironman athletes to get the latest nutrition information from PowerBar along with engaging tools to help athletes train for their event.
The PowerBar-Ironman Partnership
PowerBar is proud to be the official nutrition partner for Ironman. A pioneer in the world of sports nutrition, PowerBar is committed to helping athletes achieve their performance goals by offering convenient nutritional products that allow them to perform at their peak. Their PowerBar Performance bars, PowerBar gels, PowerBar Recovery bars and many other performance and recovery products make it easy for endurance athletes to benefit from the latest sports nutrition science.
As the ultimate in endurance athletics, Ironman is a natural partner for PowerBar. Ironman athletes are striving to be at the peak of their performance in swimming, biking and running. To achieve that, they also need to be at their peak in sports nutrition. That's why both Ironman and PowerBar see sports nutrition as the "fourth pillar" of performance that all Ironman athletes need to master to train and compete successfully.
Together, they've created Ironmanpower.com, the online destination for all levels of Ironman athletes to get the latest training and sports nutrition information, with engaging tools to help athletes train for and succeed in their events.
Visit www.ironmanpower.com to use a 29-week Ironman training and nutrition guide, a RouteFinder that allows you to map training routes that match the elevation and challenge of your eventual race course, a widget that allows you to share the progress of your training on your favorite social networking sites, like MySpace and Facebook, and much more. And visit www.powerbar.com to find the complete array of PowerBar products.

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