Powerbar

PowerBar supports the "4th Pillar" of Ironman - Nutrition, in addition to Swim, Bike, and Run. Since Ironman events require the ultimate in endurance nutrition, IronmanPower.com is the online destination for all level of Ironman athletes to get the latest nutrition information from PowerBar along with engaging tools to help athletes train for their event.
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Older Stories

Erin Baker's Wholesome Baked Goods

Our mission is the same today as it was the day I began ... to bake healthy, all-natural, fresh-baked, organic products which support and sustain a healthy and active lifestyle for all. Join us in making a difference by encouraging one another to eat healthier and get active. Let's put our values to work! Read the story »

Gatorade

Gatorade Endurance Formula is a specialized sports drink with twice the sodium of Gatorade Thirst Quencher to better replace the electrolytes endurance athletes lose in sweat, in addition it contains carbohydrates to provide fuel to working muscles to help maintain peak performance. It is the sports beverage of choice for the Ironman World Championship, the Ironman 70.3 World Championship, and all Ironman and Ironman 70.3 qualifying races in the United States. Read the story »

Life Science Nutritionals

Life Science Nutritionals is an industry leader in children's nutritional products. Since 2007 Life Science Nutritionals Inc and the World Triathlon Corporation have been partners in the development of Ironkids nutritional gummy products for kids. Read the story »

Ironman Organic Coffee

Ironman Organic Coffee was founded by three friends who have a passion for quality, organic coffee and an even deeper passion for the multi-sport lifestyle called Ironman. Ironman Organic Coffee uses only the finest 100% USDA certified organic beans to ensure that the coffee roasted and the product that customers enjoy supports the growers and mother earth. Read the story »

Available Now from IronmanDVD

2007 Ford Ironman World Championship 70.3 DVD
Relive the November 10, 2007 race with this DVD. Watch as Andy Potts, a highly decorated athlete with short-course success, sprinted to a first place 3:42:33 finish, while Australia�s Mirinda Carfrae broke the course record and claimed victory finishing at 4:07:25. In addition to the competitive professional field, more than 1,400 other triathletes ranging from 19 to 82 years old crossed the finish line, including Mark Rothbaum, manager of country music legend Willie Nelson, and Stacey Junio, who celebrated her recent weight loss in preparation for the event. $34.95 Available now.