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Zorrel To Become Newest Ironman Partner

Zorrel becomes official lifestyle apparel brand for Ironman events in US and Canada

Published Friday, April 21, 2006

Zorrel To Become Newest Ironman PartnerIronman and Zorrel, a world leader in lifestyle performance apparel, are pleased to announce a multiyear sponsorship agreement. The agreement establishes Zorrel as the official lifestyle apparel brand for Ironman events in the U.S. and Canada to include: Ford Ironman 70.3 California, Ford Ironman Arizona, Ford Ironman 70.3 Florida, Ford Ironman 70.3 Honu Ford Ironman Coeur d' Alene, Ford Ironman USA Lake Placid, Subaru Ironman Canada, Ford Ironman Wisconsin, the Ford Ironman World Championship, Ford Ironman Florida and Ford Ironman World Championship 70.3.

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“We are thrilled to be associated with Ironman, a premier brand and event series that attracts the finest endurance athletes from around the world,” says Eric Lee, President of Zorrel.
 

Zorrel is a subsidiary of Thailand’s largest textile group and has developed many garment technologies to enhance comfort in apparel. These technologies can be seen in Nautica and Tommy Hilfiger brands and some of the advancements are now proprietary to brands such as Nike and Adidas. Zorrel’s technical apparel encompasses embedded textile technologies such as moisture transport and body heat regulation. Zorrel firmly believes that its products go beyond the race course and anyone leading an active lifestyle can benefit from these advancements. 

All Ironman finishers and fans will have the opportunity to choose from technical wear such as polo and t-shirts, fleece jackets and pullovers.

Andy Giancola, Sponsorship and Licensing Manager for Ironman says, “We are excited about the sponsorship and believe the high quality products that Zorrel produces and supplies to Ironman will continue to raise the bar for our brand.”


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