Sponsors and Licensees

The process of identifying, developing, manufacturing and selling an Ironman-Triathlon-branded product can be just as challenging as the long and obstacle-ridden path an athlete follows to become an Ironman. Just like every elite triathlete who crosses an Ironman finish line anywhere, these products can only bear the Ironman label if they can meet the Ironman standards.

Simply put, Ironman-licensed products must deliver the benefits implied by the Ironman label. An Ironman watch, or Ironman eyewear, must be durable and made of high-quality materials meant to stand the test of time and miles. An Ironman sock must be the most comfortable, durable sock in the marketplace. Ironman energybars must taste good and supply the needed nutrition for both elite and everyday athletes. The same test of quality is applied to all Ironman-licensed products.

When complete, the Ironman Showcase will be a unique collection of all Ironman-licensed products, pulled together for the first time in one place. Take time to look through these pages, and follow the links to the licensee web sites to make a purchase. Check back, as we will continue to add more products that are part of the Ironman family.

If you'd like to learn more about becoming an Ironman Sponsor or Licensee, we have information for you.